Client: Original Skateboards
At Original Skateboards the main form of marketing was through video. It was essentially a marketing agency that focused around one sport, and one brand. When Jay left the company, he was managing the Video Department, and working closely with the leadership team to determine the direction of the company.
Jay was in charge of media management, photo and video direction, and team management of filmers and riders around the world. He provided direction and oversight of all content that was shared by the company, and produced trips throughout the US and Europe. In-house, the team would create product videos and informative "infomercials" about specific boards. Jay handled much of the product photography in studio, as well as on location. These photos were used for the website, advertising and posters.
Jay also helped develop sister brands (RDVX Griptape, Radius Wheels) related to the Industry, all with their own unique brand identity.
Involved with 80+ videos
Photos for Posters, Magazines, and Website
Develop and grow Social Channels
Product videography and photography
Video Department Management
Brand Development and Marketing
8.5m views YouTube: Launched August 22, 2011
This is an example of a compilation montage focused around one board, the Freeride series. It was filmed throughout the US and Spain.
1.9m views Youtube: Launched October 7th, 2013
This is an "infomercial" branded as a BoardGuide Review, where the CEO Scott talks about the flagship product.
18.9m views Youtube: Launched August 31st, 2010
Original's most popular video that features many of the employees, focusing on having fun without an unreachable skillset.
816k views Youtube: Launched March 26th, 2014
Original also developed sister brands that had their own identity, this is the video intro for the Grip Tape company RDVX, created using both studio as well as on location footage.