Client: Jeff Lenosky
Jeff Lenosky is an American world-class professional Freeride and Trials Mountain Bicycle Rider. He holds the world record for the Bunny Hop, a high jump event using a full-size mountain bike. He competed in events world-wide and performs demos of his riding skills.
As a professional athlete it is important to consistently put out media for both your fans and your sponsors. This series highlights Jeff's unique trials skillset on popular mountain bike trails. The goal is to gain exposure for both Jeff and his sponsors (Giant Bicycles, Oskar Blues, MTB Project, etc) while showing trails that many of his fans have attempted themselves.
Season 1, 6 Episodes
Season 2, 8 Episodes
Trail Boss is a video series were Jeff travels the US in search of the notoriously hardest mountain bike trails. Jeff has a background in trials riding (in which the rider attempts to pass through an obstacle course without setting foot to ground) so people are constantly recommending the nations most technical trails. The videos show Jeff completing these sections, even when some are labeled as unrideable. One of the main sponsors, MTB Project is a website and resource for riders to find trail maps, reviews, and photographs of trails throughout the world. The Trail Boss edits are added to the trail pages once completed.
32K views Facebook • 37.6k views YT: Launched May 19th, 2017
73K views Facebook • 12k views YouTube: Launched February 15, 2017