GoPro is one of the top action camera manufacturers, most often connected to the sports industry. Video and editing is their core form of marketing and Jay was involved in the creation of some of those videos. In addition, Jay had a number of photographs selected to be used for marketing through their Awards Program.
About the Freelance Editor Program
In 2015, Jay was selected to be part of the pilot program to develop their Freelance Editor Program. The goal was to connect customers and athletes, with professional editors who would make videos with their footage. Jay helped develop their marketplace by being one of their core test editors.
GoPro: Kids Learn to Mountain Bike with Aaron Chase
Legendary mountain biker Aaron Chase teaches his young son and nephew the importance of keeping your hands on the handlebars when riding trails. Aaron shot this footage and handed it off to GoPro, who then had Jay set up the edit. Jay made a semi final draft and sent back the project file so GoPro could add in the on screen graphics, final sound and final color.
Freelance Editor Program
The initial testing of the program was between editors and athletes, GoPro's professional athletes could capture the footage but didn't always have the skills to put out a professional edit. Once the project was posted in the marketplace, all approved editors could bid on being accepted. All footage and project goals were contained in the website marketplace, and all progress and communication was tracked through it.
GoPro: Sky Diving
This project was shot by a GoPro sponsored sky diver, there was two cameras and two jumps to combine into one cohesive energetic edit.
GoPro: Rick Kelly
Ricky Kelly is one of GoPro's motorsports athletes, and this project was created for him to promote himself on his own social channels.
GoPro Awards Submissions
Jay first became involved with GoPro as a freelance editor, however editors were also encouraged to submit to their Awards Program. In 2016, Jay had 6 photographs selected to be used for marketing purposes, and the one pictured here is the first one to go to print.
Street Chopper Magazine Ad: This photo was run as an ad in Volume 47, Issue 2 of Street Chopper Magazine.